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James Perse explains how to achieve laid-back West Coast style


Californian fashion designer James Perse explains how to achieve laid-back West Coast style.
Foundation first -The three main 'foundation' pieces you should have in your wardrobe are a T-shirt, chinos and pair of tennis shoes.
The perfect shade - The tone of a colour is everything in a T-shirt. Always opt for more earthy tones, such as olive, brown and any type of grey.
Dress for the occasion - There are so many different trends with dresses, whether they're loose and casual or fitted and sexy. The best option is to go for easy, casual sundresses, beach dresses and anything that looks like a holiday cover-up.
The bottom line -Jeans have become the everyday casual trouser, but it's always nice to mix it up and try casual khakis or chinos.
Leave the leather - I'm really looking forward to a new wardrobe and a new attitude that involves bomber jackets - in particular the 1980s-style silk ones, which are very modern.
Bag to basics - You can partner a casual outfit with a canvas tote bag to complete the look, they're very easy to use. People have found ways to make a Herm├Ęs Birkin bag feel casual, but it's because they're putting it with a nice, laid-back outfit and aren't head-to-toe in expensive items.

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