Until now, the prestigious annual ceremony has never been televised and has been strictly industry focused, although fashionistas will be able to catch all the action from the 2012 edition when it is broadcast on Style.com a day after the June 4 awards.
Style.com staff will also update fans live on social media, Instagram and Tumblr as the New York ceremony takes place.
In a similar fashion to the Met Ball stream, in which reporter William Norwich and model Elettra Wiedemann hosted red carpet coverage, fashion journalist Tim Blanks will be providing interviews and other exclusives as part of the CFDA Awards broadcast.
Steven Kolb, CEO of the CFDA said, “We are thrilled to be able to share American fashion’s biggest night with the public for the first time and to be working with Style.com on this incredible project. This is an amazing opportunity to expand our audience as we open this exclusive industry event to fashion lovers around the world. It is not to be missed. Tune in and watch as we celebrate this year’s winners.”
“We are excited to team up with the CFDA on the first-ever digital broadcast of one of fashion’s most important events,” said Dirk Standen, Editor in Chief of Style.com. “From the beginning, it has been the mission of Style.com to use technology to bring our global, fashion obsessed audience behind the closed doors of fashion. This 50th anniversary show gives us an opportunity to do just that while allowing us to celebrate and give broader exposure to the incredible work of American designers.
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The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association of over 350 of America’s foremost fashion and accessory designers. As of 2009, Diane von Fürstenberg is the group's President and Steven Kolb is the Executive Director. Founded in 1962, the CFDA continues to advance the status of fashion design as a branch of American art and culture; to raise its artistic and professional standards; to define a code of ethical practices of mutual benefit in public and trade relations; and, to promote appreciation of the fashion arts through leadership in quality and aesthetic discernment.
In addition to hosting the annual CFDA Fashion Awards, the organization is committed to nurturing the development of the American fashion industry’s future designers. The CFDA’s Educational Initiatives provide support and resources for students at the high school, collegiate and post-graduate levels. In addition, CFDA supports working designers in the early stages and throughout their careers. Among those efforts include the CFDA/Vogue Fashion Fund, the Business of Fashion and the Business Service Network (BSN). The CFDA, through the CFDA Foundation, Inc., mobilizes its membership to support important charitable causes: Fashion Targets Breast Cancer, The CFDA Health initiative and The CFDA-Vogue Initiative for HIV and AIDS (7th on Sale).
Source: CFDA.com
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